Adcentricity
has introduced an interesting first edition of a new “Digital OOH
Advertising
Creative Reference Guide”. The most interesting part of the program is
video-based interviews and clips where some fifteen companies share
ideas and
knowledge in ‘what works’ when developing creative for the digital
out-of-home
medium. Some contributing agency experts include executives from
Razorfish,
Mindshare, and Saatchi X.
The
objective of this Creative Reference Guide is to
address basic elements
of DOOH advertising considerations. This initiative has
resulted in over ten hours of on-camera interviews, dozens of creative
and
multi-media samples, and the first edition Digital OOH Advertising
Creative
Reference Guide.
The guide was created to share
with the advertising community
in order to bring more attention to the unique aspects and power of the
Digital
OOH medium and more importantly, how to use it for your own ends. This
basic
guide provides insight and understanding for those working within
Digital OOH
to support the work flow, creative considerations and general landscape
of
creative requirements.
Adcentricity
began this project starting in January 2010,
to facilitate a collaborative effort between fourteen different media,
creative
and research companies across North America with deep roots and
significant
experience in the medium.
To access
the Guide, log onto: http://adcentricity.com/RESOURCES/creative-reference-guide/
Adcentricity
has introduced an interesting first edition of a new “Digital OOH
Advertising
Creative Reference Guide”. The most interesting part of the program is
video-based interviews and clips where some fifteen companies share
ideas and
knowledge in ‘what works’ when developing creative for the digital
out-of-home
medium. Some contributing agency experts include executives from
Razorfish,
Mindshare, and Saatchi X. The objective of this Creative Reference Guide
is to
address basic elements of DOOH advertising considerations. This
initiative has
resulted in over ten hours of on-camera interviews, dozens of creative
and
multi-media samples, and the first edition Digital OOH Advertising
Creative
Reference Guide.
The guide was created to share with the advertising
community
in order to bring more attention to the unique aspects and power of the
Digital
OOH medium and more importantly, how to use it for your own ends. This
basic
guide provides insight and understanding for those working within
Digital OOH
to support the work flow, creative considerations and general landscape
of
creative requirements. Adcentricity began this project starting in
January 2010,
to facilitate a collaborative effort between fourteen different media,
creative
and research companies across North America with deep roots and
significant
experience in the medium. To access the Guide, log onto: http://adcentricity.com/RESOURCES/creative-reference-guide/